Kris Hunt

Remember what advertising was like in the days before the internet?

It was all about advertising on TV or placing ads in magazines and newspapers, right?

Well, guess what?

Such ?offline? advertising tactics and methods did not actually crawl away into a corner and die with the advent of the word wide web.

Now we have the 12 Month Millionaire project to prove it!

And, boy, does it prove it!

The main guy behind the project, the guy that I would guess is the 12 Month Millionaire himself, literally earns more than the heads of half a dozen of the worlds top business corporations combined.

Let me try putting that another way.

He once typed out a four page sales letter and, using offline advertising tactics, rather than those that are currently more prevalent online, he managed to get to a stage where he was earning $8 million A MONTH, from the sales of a $60 product!

That is some record and it sure a heck makes the 12 Month Internet Millionaire project one to watch.

For me, as an internet marketer, it is especially interesting seeing how this guy goes about selling, simply because there are so many lessons to be learned.

Granted that a lot of the basic ideas behind the 12 Month Millionaire project were originally derived from direct mailing and catalog sales companies, but the guy has tweaked and twisted them brilliantly, so that they fit today?s market place perfectly.

Now, my business is based on products and services that are overwhelmingly internet based, but I do conduct quite a bit of local marketing offline, so I do know about offline marketing for online businesses (you can get my free report below, which gives you the secrets behind most of my most effective methods)

For example, I have an internet marketing training site that I do not advertise online at all.

The competition online is simply too hot, and so I keep it ?hidden? offline, and, so far, it has been doing really well.

And here?s the thing that really hit me about what I have heard so far of the 12 Month Millionaire product.

So much of what the guys behind it are doing is the stuff that our fathers and grandfathers were doing twenty, thirty, perhaps even forty years ago, except these guys have built a very modern ?edge? into the methods and marketing tactics that they are using.

Now, as someone who is very active in sales and marketing in all of its different guises, I do sometimes find it somewhat depressing to see the slew of ?make a million overnight? products that constantly hit the market

The 12 Month Millionaire, despite its slightly ?flashy trash? title, is not one of these.

It really does contain some very solid information about what offline marketing tactics will work in today?s marketplace, and those that will not.

It shows you, in other words, that even if your business is 100% net based, you should still not ignore the possibilities of using offline marketing methodology, the stuff that did, after all, work pretty well for hundreds of years!

So, in conclusion, yes, I use offline advertising and marketing tactics already (and I do not mind telling you about some of my favorite tricks in my free report!) but the 12 Month Millionaire has taught me an awful lot more, as well as reminding me of a lot of stuff that I had basically forgotten over the years.

The 12 Month Millionaire is well worth looking into, if you are interested in marketing your business in a different way.

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Steve Cowan is an Asia based business expert with over 30 years business experience behind him. You can download Steve?s free report 25 Top Offline Advertising Tips For Online Businesses here and read Steve?s detailed review of the 12 Month Millionaire project by clicking on the title.

Posted in Business, Entrepreneurs